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Financial misselling is whereby you have been sold a financial product that was NOT SUITABLE for you or your needs. If you believe that you have been missold a financial product then call our specialist team today for a free, no obligation chat.


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Financial mis-selling can arise in a number of ways, for example, you may not have been given suitable and appropriate advice about a financial product or investment; or the risks of a particular investment were not fully and clearly explained to you; or you were not treated fairly as an investor and, as a result, have then ended up with an investment that was not suitable for you.

There are many financial products which can be mis-sold and we specialise in the following:

What counts as financial mis-selling?

Mis-selling means that you were given unsuitable advice, the risks were not explained to you or you were not given the information you needed and ended up with a product that isn’t right for you.

As a non-financial example, say you were looking to buy a computer.

You told the shop assistant that you planned to watch DVDs on it, and they recommended a model.

Then you took it home and found that it didn’t have a DVD drive.

There’s nothing wrong with the computer itself – it’s not faulty, but it’s not what you needed.

The computer was mis-sold to you.

It’s just the same when you’re sold a financial product.

The person who advises you to buy must recommend something suitable for your needs, and explain properly what it can and can’t do.

They should make sure you know the risks. If they don’t do this, you might be able to claim compensation.

Fair treatment

Financial services must be sold to you in a manner that is “fair, clear and not misleading”.

Key things to remember about financial mis-selling:

  • It’s not about whether you lost money even if you didn’t lose out, if the product isn’t right for you – perhaps it’s a riskier investment than you wanted – you can still make a complaint about financial mis-selling.
  • You can’t complain just because an investment performed badly some investments are risky, and if you take a gamble you have to accept that you might lose. But you can complain if you weren’t told about the risk.
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